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Recent Misleading & Deceptive Conduct - Alternative facts get more than a slap on the wrist in NZ

Written by Darryl King, PARTNER on February 16th, 2017.    

The Fair Trading Act 1986 (FTA) makes it an offence for businesses to engage in conduct that is, or is likely to be, misleading or deceptive.  The FTA also includes more specific offences such as engaging in conduct that is liable to mislead the public as to the nature, characteristics, quantity, manufacturing process or suitability for purpose of goods and services. Summarised below are a number of recent FTA convictions for, what in hindsight appear to be, blatant misleading conduct.    
 
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